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Michael Levey,
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Michael [at] 0to5.com
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MindTouch Empowers Marketers to Thrive amidst Downturn with Automated Social News Platform

Marketing departments and PR and interactive agencies can benefit from using MindTouch as a platform to manage and deliver results-driven social media campaigns

SAN DIEGO, March 26, 2009 – MindTouch, developers of the most popular open source collaboration platform, today reveals the Social Media News platform powered by MindTouch, the latest application/case use of MindTouch to help marketers thrive amidst budget cuts and downsizing, and at the same time meet the growing need to implement social media tools and services.

"In a climate of marketing budgets and teams being slashed, marketers are constrained and having to do more work with fewer resources. But at the same time marketers know that social media tools and services are must-haves and are allocating marketing spend on social media, according to a recent Forrester report," says Brian Solis, social media guru, PR 2.0 expert, and author.

Solis continues, "Marketers need to select social media tools and services that are measurable, fit their needs, and effectively deliver messages in an engaging and interactive manner while enabling social sharing and conversations. MindTouch delivers a sophisticated platform that doesn’t require extra time or staff to manage it."

Automating across the entire marketing department and social media newsroom is a key component to thriving in the down economy. Companies looking to turn their static online newsrooms into automated Social Media Newsrooms (SMNs) and publish Social Media Releases (SMRs) can do it with MindTouch.

The flexible and extensible MindTouch platform allows businesses to have their SMNs/SMRs skinned and integrated into their existing websites or as standalone sites. Those wanting to take it a step further can connect all their systems for improved collaboration capabilities, auto-archiving, integrating new social apps, and accessing dynamic data in real-time.

Because MindTouch delivers such a powerful and versatile platform, it’s meeting the needs of all types of businesses from companies using it to connect internal enterprise systems to media companies using it to power community sites such as Washington Post Company’s newly launched WhoRunsGov.com.

To learn more about powering your Social Media News platform with MindTouch, fill out the form below and download the SMNR whitepaper today. MindTouch is downloadable free open-source software backed by comprehensive support offerings for different environments, use cases and budgets.