Logo and Brand Standards

Thank you for adhering to the MindTouch logo and brand standards. Please follow these rules when referencing MindTouch software and products.

The MindTouch Trademark in Text

Follow these guidelines when referencing MindTouch brand products in text.

1. Always correctly capitalize the MindTouch trademark. Capitalize both the M and the  T in the trademark and always spell it as one word, not two.

Correct: MindTouch
Incorrect: Mindtouch
Incorrect: mindtouch

2. Do not use the MindTouch trademark in the possessive or plural form. We do not consider companies or trademarks to be people and the latter (plural) just sounds odd.

Correct: Our help center is powered by MindTouch.
Incorrect: MindTouch’s help center powers our documentation.
Incorrect: I just noticed that MindTouch’s logo is two heads that’s awesome.

The MindTouch Logo

The MindTouch logo is the graphic representation of the brand—the corporate signature. Do not alter the MindTouch logo in any way. 

The MindTouch vertical logo is the preferred logo (it’s the logo labeled “Preferred Logo” to the right). Whenever possible please use this logo when referring to MindTouch.

Reverse Options

When using the logo on a dark background, it will be necessary to change all the color elements to reverse out of the background as shown in the examples below. Do not use the tagline with a reversed out logo.

Minimum Clear Space

Ideally the logo will be used on a white background for maximum impact and clarity. The logo will have a minimum of 1 X – height white space.

Incorrect Logo Usage

Although there is a wide range of situations in which the MindTouch logo may appear, it is not to be used in situations where it loses clarity or distinction. Never substitute any colors or tints. Do not use 3-D or drop-shadow effects on the MindTouch logo. Nor should you ever use a white stroke to trace the MindTouch logo because this too is just hideously wrong.

Incorrect Background Usage

The MindTouch logo should be used primarily on a white background. When situations require using the logo on a light-colored background, be sure that the color contrast of the background is at least 40%. Do not use the logo over a background where it loses clarity or distinction. Never use the logo over a background where the color contrast is visually jarring.