April 23, 2007

TMCnet: MindTouch Launches Nexus to Harness Social Media for Online Publishing and Commerce

MindTouch Launches Nexus to Ha…

ORLANDO, Fla. –(Business Wire)– MindTouch, the most comprehensive vendor of wiki solutions, today launched Nexus, a social media platform that creates wiki communities and harnesses community-generated content for online publishing and commerce. Primary customers include newspapers, online media, e-commerce, consumer and topical sites. Nexus delivers many benefits to website owners. For online media, they include fresh and relevant content, higher search rankings, enhanced stickiness, increased traffic, more targeted ads, increased revenues and deeper connections with readers. For brand owners, community-generated content delivers the additional benefits of increasing customers’ trust of the brand and therefore their likelihood of buying from it.

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