Social media and user generated content are rapidly becoming required elements of a compelling web presence. Your customers, readers and visitors expect and want to interact with your site
and other visitors to enrich their experience. What you need is a platform to harness user-generated content in a controllable way that fulfills your online brand, content and business objectives.

MindTouch’s newest whitepaper, “The New Paradigm of Online Communities” (download at http://mindtouch.com/node/451) is a primer on what this powerful new movement is, what are its benefits, how should media and brand companies harness it, what are the technology requirements, and what are the best practices for deploying online communities. This whitepaper is targeted at executives and content managers/professionals in online media, newspapers, enterprises and brands. For more information, go to www.mindtouch.com.

categories: MindTouch