Google’s decision to host syndicated news on its site vs. sending news items to individual newspaper sites has media pundits agreeing on the following:

1. It reduces traffic to newspaper sites, cutting ad revenues even further.
2. Causes doubt on the value of syndicated news since so much is available in so many places that they are commoditized fillers.
3. Further cements the belief that newsppaer sites need to provide unique content to attract and keep its audience–namely hyper local content that can’t be gotten elsewhere.

In summary, Google’s move highlights the newspapers’ need to stick to its core mission–the best place for local information, news and entertainment.

MindTouch’s Nexus service enables newspaper and online media sites to accomplish this goal in a highly leveraged publishing model by harnessing user-generated content. As well, it allows content sites to aggregate news, videos and images from sources such as Google, Yahoo, Flickr, and Microsoft with the click of a button–taking advantage of their services, as opposed to being hurt by them. Learn all about it at www.mindtouch.com.

categories: MindTouch