The New Robert Scobles: Seven Leading Corporate Social Media Evangelists Today - ReadWriteWeb

Robert Scoble blazed a big trail by blogging and producing video as a technical evangelist for Microsoft from 2003 through 2006. No longer at Microsoft, Scoble now produces media for media’s sake at FastCompany.tv. Others have followed his lead, knowingly or not, and job titles like "social media evangelist" are no longer nearly as rare as they used to be.

Still, many companies wonder what kind of work an employee like that could do for them. We asked around and found seven shining stars engaging in online social media at work.

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Aaron Fulkerson and the MindTouch Team

MindTouch, the makers of the DekiWiki platform, is a social media company that eats its own dog food very publicly. Every member of the team contributes to the company blog, discussing not just product developments but also general interest industry news.

The company’s active developer forums are filled with media that users are able to repurpose for their own evangelism. The company integrates with a substantial number of other developer-level social media technologies.

They also use the sophisticated Viddler video platform so their videos can be tagged and commented on…

As a result of all this material being made available and the company’s high degree of visibility in several social media fora, the marketability of the widely appreciated wiki software is further amplified. Mindtouch says their enterprise wiki software is downloaded 3,000 times every day.

Great job MindTouch! Everyone on this list is someone I respect. We all should be very flattered to be included. I know I am! Although, I don’t know that I qualify as a Scoble I think collectively we might. And by collectively I mean MindTouch and the community that has organized around the technology MindTouch develops. It’s the community of users and customers that continues to propel MindTouch to new heights. Thanks all. And, of course, thank you Marshall Kirkpatrick.