April 21, 2008
"2.0" Fatigue and Member’s Only Jackets
Aaron Fulkerson @ 1:35 pm
Jeremy Thomas of Social Glass kindly covered MindTouch’s recent announcement and commented on my generally recognized disdain for the “2.0″ moniker.
Social Glass » Mindtouch Puts Up Some Impressive Numbers
Mindtouch’s continued growth in the Enterprise 2.0 marketplace (disclosure: I’m working with Mindtouch’s CEO Aaron Fulkerson on a side project, and I know he’s not a fan of the term “Enterprise 2.0″, but it’s the biggest tag in my tag cloud and I’m duty-bound to make it even bigger.
Jeremy’s correct. I really do not like the “2.0″ moniker; although I was recently tasked with providing technical edits for a book Jeremy and Aaron Newman wrote titled: “Enterprise 2.0 Implementation” for McGraw Hill. The book is fantastic and I’m very honored to have been asked to help with it’s completion. Anyway, the 2.0 assignment to Enterprise software is, of course, an intentional connection to Web 2.0. When are we going to get past this silly name? It’s trendy and well, just silly. The fact is software is increasingly being developed with a mind toward simplicity, ease of use and with a social component. This is true for consumer web applications and enterprise software. I prefer the more, in my opinion, timeless title: “Social Enterprise Software”. Quite frankly I think by 2011 we’ll all be looking back at this “2.0″ obsession as the Members-Only jackets of software.
Anyway, Jeremy provides a short summary of our MindTouch Deki Wiki in the post too.
Deki Wiki ships with a nice WYSIWYG editor to make it easy for the technically-challenged user to add and modify content. Moreover, Deki Wiki is a mashup platform and has out of the box integration capabilities with Dapper, Google Charts, widgetbox and Digg, just to name a few services. It can also be customized to integrate with line of business applications, including those that might be exposed by mashup makers like Kapow.
Development Managers will find Deki Wiki’s integration with Subversion and Mantis (an open source issue management tool) to be a big plus.
Thanks for the write up Jeremy and for calling out my “2.0″ bigotry. 
categories: MindTouch
Yes, about two thirds of the way through the book I started regretted the “Enterprise 2.0″ moniker. We even see Wikipedia redirect “Enterprise 2.0″ to “Enterprise Social Software”.
Comment by Aaron Newman — April 21, 2008 @ 2:15 pm
I did not realized the Enterprise 2.0 term was already dying off. Good. I gave Jeremy a ration about “2.0″ near the end. The book’s title is mostly irrelevant though, it is a fantastic resource and great read. Moreover, people do understand what’s meant by Enterprise 2.0.
Comment by Aaron Fulkerson — April 21, 2008 @ 2:23 pm