MindTouch has been pioneering the concept of Collaborative Networking as a superior alternative to enterprise Social Networking, Social Business Software and traditional enterprise collaboration (portal frameworks). I wrote initially about this in a high level article explaining Collaborative Networks at Ostatic. In this article I compared Social and Collaborative Networks thusly:
|Social Networks’ Characteristics||Collaborative Networks’ Characteristics|
|One to one||Group to group|
|Social interaction centered||Objective and content centered|
|Achieving personal objectives||Achieving group objectives|
|Individual enrichment||Operational excellence|
|Results immeasurable||Results measurable|
|Social Networks Solve||Collaborative Networks Solve|
|Who wants to meet at the club?||Who can give me access to financials, market reports and customer profiling?|
|What’s your favorite Mexican restaurant?||What are the expectations of this project?|
|Why did they unfollow me?||Why did we see a drop in Q3 revenue?|
|Dude, where is the company picnic?||I thought we already did this work, where are those documents?|
|How was “Casablanca”?||How do we cut costs and increase revenue?|
Jessica, a fellow MindToucher, recently locked me in a conference room here at MindTouch HQ and insisted I explain more thoroughly how Collaborative Networking fits into the landscape of traditional Enterprise Collaboration (new portal frameworks) and Enterprise 2.0. Here is the outcome:
Not only those of us at MindTouch realize how valuable and different our technology is. Forrester Research recently cited MindTouch as the best product alternative to Microsoft Sharepoint and IBM Lotus in the Forrester Wave: Enterprise Collaboration Platforms report.
Download The Forrester Wave: Enterprise Collaboration Platforms Report now, FREE of charge. Regularly this report costs $1749.00; however, this one is on MindTouch.