Product and services documentation is now a core business asset that can drive revenues.

If your business hasn’t been paying attention to your documentation, you’re ignoring a sales tool and a revenue generator and you need to rethink your priorities.

Forbes just published an article I wrote on the importance of product and services documentation in driving top-line revenue, decreasing support costs and increasing customer satisfaction. Every VP of marketing, VP of sales, community manager, customer service manager and product manager needs to take note of this. I’ll elaborate in another post on how a product can benefit. If you think you know, I’d love to hear your feedback in comments.