Barb Mosher at CMSWire recently asked me to revisit an open-editorial I wrote some time ago for OStatic on the “Future of Collaborative Networks”. Considering I wrote that piece over a year ago, I flinched a little as I loaded the page – wondering how far off base I was going to be with what the reality is today. Thankfully, I don’t think I was too far off from what is actually happening in the market we’re currently in. (If you do, please, shoot me a note or comment below, I’d love to have the conversation!)
While the idea of ‘social business’ has definitely helped educate the market on Enterprise 2.0 capabilities, an amazing opportunity still presents itself for E20 to deliver even greater value. For that to happen, however, requires a considerable amount of what Barb herself calls “Collaboration in Context”.
Here’s a link to my follow up piece in CMSWire. Let me know what you think, either via comments below or on the article’s comments system.