Fighting For Users, One Product Guide at a Time.

One of the awesome parts of my job is talking to our repeat customers. Customer loyalty is critical to any company’s growth, and something that MindTouch is lucky enough to enjoy, thanks to our innovative products and amazing customer service. This week I got a chance to catch up with the Datacard Group, a $400 million company based in Minnetonka, Minnesota.

Like MindTouch, DataCard considers collaboration a critical part of their business. Datacard collaborates with their customers to create secure financial card programs and government ID initiatives.  A globally distributed company, the Datacard Group has been a MindTouch customer for quite a while. In fact, the first MindTouch product they deployed was the MindTouch DekiBox, a hardware appliance we sold very early on in our company’s history. Today, they use our virtual machine installation, a low-touch, high performance software virtual appliance.

The DataCard engineering department uses MindTouch to create and share their product documentation, as well as their internal knowledgebase. Over 300 engineers at Datacard use MindTouch day in and day out, authoring new product documentation, improving existing documentation and driving discussions around new product and service ideas.

At Datacard, MindTouch is regarded as a business critical application. In addition to the benefits MindTouch provides in terms of information sharing and discoverability, a major contributor to the MindTouch “stickiness” within Datacard is how easy our product is to maintain and operate.  The engineering team at Datacard was given the option to migrate to a SharePoint deployment, but chose to continue (and expand) their MindTouch deployment?  Why?  Typically, I’d assume it was solely due to our strong capabilities for product documentation.  However, Datacard had additional reasons – product performance and stability.

According to Mark Wittwer, who is responsible for the MindTouch deployment at Datacard, he spends “less than a day a quarter maintaining MindTouch”, adding that he “has to give MindTouch credit, your product is rock solid”.  Mark spends quite a bit more time managing other applications at Datacard and appreciates the low-maintenance nature of MindTouch.

This is a testament to our engineering standards here at MindTouch. MindTouch is built on the belief that enterprise software must be scalable, agile and extensible. We’re both honored and humbled to have customers like Datacard relying on MindTouch as part of their critical infrastructure. We realize what an important part we play in many company’s operations and will always strive to deliver the best customer experiences possible.

Be sure to check the MindTouch Blog for additional customer stories. We love talking about how companies like Datacard, Booz Allen, RightScale and others like them rely on MindTouch.