3ones is a product development company for hire. They develop products for communities, consumers, and corporations. Their products appear on Web sites, social networks, desktops, and mobile devices. They created CompleteGuides.net – a destination for technical books.
“Developing on a MindTouch-powered publishing platform has enabled us to not only reduce production time by 350%, but to create a social experience. Volunteers have helped us make better books by proofing, recommending content, and sharing the site with their social networks.”
Patricia Forest, Co-Founder, 3ones
3ones endeavored to open a new chapter in book publishing for the technical market. They set out to challenge the traditional publishing model for technical writing. In rapidly growing industries, books for dummies and how-to guides are as many as 6 months out of date before they even hit the shelves.
3ones chose MindTouch for its price and ease-of-use. Real-time collaboration between authors, editors and graphic designers became possible immediately, with no formal user training. Single-sourcing the content and publishing across many channels simultaneously adds value without adding effort.
Using MindTouch Technical Communications Suite, authors, editors and graphic designers were able to collaborate in real-time, pushing their first book to print in a matter of weeks instead of months. In the first 6 months since it was published, they’ve averaged over a thousand orders a month. Capitalizing on the social, viral aspect of the platform, their order volume on a single promotion day was so great that it caused Google Checkout to crash.
Prior to using MindTouch, 3ones spent 200 hours of book production time (excluding writing time) using a combination of MediaWiki, Google Docs and MS Word. With MindTouch TCS, this effort was reduced to 60 hours (30% of the time). These decreased production costs allow 3ones to sell their books (both eBooks and traditional print) at a third price of conventional publishers. Future editions of their books will take only 10-20 hours to produce, thus adding incremental value over the lifetime of each edition.