This is the seventh video in The Intelligent Content Series. Today’s video interview is with Paul Trotter, Founder and CEO of Author-It Software, based out of New Zealand. Scott and Paul talk about future trends in the content industry and how those trends will affect the industry. They also discuss the way people build documentation, how the migration of content into the cloud is changing the industry and content update cycles (create a more agile and frequent update cycle), how new devices are changing the way people consume content and how social networking has impacted the way technical communicators deliver and update content.

The Social Web has enabled companies to better Listen, Respond and Gain insight into their product(s), unlike ever before. Thanks Scott and Paul for an excellent interview. Very insightful and forward thinking.

Be sure to check back on the blog in a few days for our next video in our Intelligent Content Series. The next interview is with Brenda Huettner!