Our latest webinar, “Creating Culturally-Correct Web Content For Global Audiences” was a discussion between Scott Abel and Maxwell Hoffmann, Director of Multilingual Document Globalization at Globalization Partners International. The two discussed best practices for creating web content. Maxwell provided interesting examples of color, imagery and expression mistakes others have made in the past. Scott and Maxwell also discussed how to determine if content (text and graphics) are both culturally-correct and effective in communicating to an off-shore, global audience. They also talked about how to avoid the most common cultural mistakes that unintentionally alienate the customers you are trying to serve.
The webinar was recorded in full (60 minutes) and is available below. Thank you again to Maxwell and Scott for another insightful webinar.
Interested in attending our next webinar? Tune in with Scott Abel and Val Swisher on Friday, May 13, 2011, in “Creating Exceptional Customer Experiences Starts With Managing Terminology”.
Register today and you’ll be entered into a drawing for a free global readiness evaluation. Twenty-five attendees will be selected at random to receive a free content analysis. Sign up Now!
