Last night, we announced MindTouch Contextual Help – a new capability of MindTouch TCS that allows application vendors to instantly add a contextual help system to their Web apps. This “F1-style” addition creates a rich social help experience for end users, removes the need for expensive engineering resources in development and maintenance, and provides product managers and marketers with a wealth of data and insights about the needs and challenges of their end users and prospective buyers.
MindTouch Contextual Help for your Web Applications provides:
- Out-of-the-box help system
- Lowered dependency on engineering resources
- Increased customer engagement
- Single source sales and marketing automation rules
- A way to reduce support costs by bringing your self-serve support docs straight to your users, right within your app
- Easy setup and deployment in your apps
- Lower support, happier customers
- Pricing and Availability
With this announcement, MindTouch is revolutionizing in-product help for the cloud-computing era. Help content doesn’t have to live in PDF’s and paper-based manuals published to the Web – MindTouch is the best way to quickly implement a proven and effective help system right within your apps.
MindTouch Announces F1 Contextual Help
Read the coverage we’ve received so far about this announcement. I’ll be updating the coverage throughout the day as it comes in.
CMS Wire | MindTouch Reintroduces F1: Contextual Help with a Touch of Marketing Automation
By Barb Mosher
“MindTouch has breathed new life into the F1 button. True contextually aware help looks like it has arrived. Add a little marketing and sales automation in there and you may have the answer to reducing costs, increasing sales and truly understanding what your customers need.
[....]
Now we have an answer to our F1 woes. It comes from MindTouch, a collaboration platform vendor who is focused on ensuring that the documentation we all need is available at the right time and in the right context.”
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ReadWriteWeb | Integrating Web 2.0 with Traditional Software: MindTouch Launches Contextual Help CMS
By Marshall Kirkpatrick
“[MindTouch's F1 Contextual Help launch] is intriguing when considered in light of MindTouch’s initial product years ago: an open source Wiki that could display dynamic, programmatically piped-in data from 3rd party services. In a way, Mindtouch is still that – but nine months ago the company launched a platform specifically intended to serve customers building technical support documents.
From the ultimate in wide open publishing technology, Mindtouch has now focused on infusing the same type of functionality into the interfaces of more traditionally created software. You might say it’s a story of Read/Write technology growing up.
Will it work? … It very well could.”
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Silicon Angle | F1 is Back But Now as a Service
By Alex Williams
“The Mindtouch Contextual Help service is designed to optimize search rankings as the data continually flows to the Web. It also provides the capability for marketers to add promotions and offers. It’s reaching the customer when they are looking for help.
[....]
The need for deeply integrated contextual information is an issue that will be more important as Web applications become more sophisticated. In turn, applications are multiplying across the enterprise. In an age of IT transformation, we need ways to automate processes and provide an innovative edge for the organization. Web-based applications are increasingly the norm. Mindtouch shows how a service can provide customer support but also the potential to be a potent marketing tool, too.”
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Cloud Ave | Cloud Apps – (MindTouch) Help Is On The Way
By Krishnan Subramanian
“A big pain point for customers (whether it is legacy applications or cloud based applications) is the lack of contextual help. However, with big IT teams in the organizations, users had a choice of tapping into their expertise when they needed help. With more and more applications moving to cloud and organizations trimming their IT significantly, solutions like MindTouch Contextual Help can fill the gap.”
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ITBusinessEdge | A Little Product Documentation Help Please
By Michael Vizard
“This new release not only makes product documentation easier to use on the Web by embedding contextual help into a Web page, it also allows companies to keep track of what user accessed what specific pages.
[....]
A company’s brand value is increasingly being determined by what’s happening on those product documentation pages.”
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Stay tuned as more coverage comes in, I’ll update this post.
