Fighting for users, one product guide at a time.

Archive for August, 2011

Categories   Community News|MindTouch

Are you tracking metrics for action or vanity?

KristinneG on Aug 25th, 2011
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Recently I attended a San Diego Tech Founders: Lean Startup Group meetup, where Hiten Shah (@hnshah), co-founder and CEO of KISSmetrics, presented. He shared an awesome, thought provoking presentation on vanity metrics and how differ from actionable data. In other words, what actions can you take with the metrics that you acquire? “If your company’s [...]

Categories   Webinar

Replay of “Don’t Overlook Governance! Understanding The Need For Control In A Web Content Strategy”

Sarah Lieber on Aug 23rd, 2011
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Our latest webinar, “Don’t Overlook Governance! Understanding The Need For Control In A Web Content Strategy” was a discussion between Scott Abel, The Content Wrangler and Kristina Halvorson, founder of Brain Traffic and author of “Content Strategy for the Web”. The two discussed governance – what it is, what it isn’t, and why we need it [...]

Categories   TCS Features

Having Conditional Documentation using MindTouch TCS

Corey Ganser on Aug 22nd, 2011
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This week for the MindTouch TCS feature review, we are going to look at how we leverage conditional statements within documentation to show different information to different users. Before we jump into how this works, let’s take a look at the technology behind it. MindTouch has a built in programming language called DekiScript that allows [...]

Categories   Webinar

Replay of How Interactive Documentation Builds Corporate Value (and Esteem from your Colleagues)

Sarah Lieber on Aug 18th, 2011
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Our latest webinar, “How Interactive Documentation Builds Corporate Value (and Esteem from your Colleagues)” was a discussion between Scott Abel, The Content Wrangler and Amanda Cross, Documentation Manager at Exact Target. Scott and Amanda discussed the common myths about the dangers of making documentation social and how joining the online conversation provides you with opportunities [...]

Categories   Awards and Press

Marketing’s Secret Weapon: Product Documentation

Sarah Lieber on Aug 17th, 2011
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A few days ago, Mike Puterbaugh, VP of Marketing here at MindTouch posted a compelling article on Mashable about why those of us in Marketing need to pay more attention to our product documentation. This is a must read for all CMOs, VPs and Directors of Marketing. So why is product documentation Marketing’s secret weapon? [...]

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