Last week I was in Denver, Colorado at the infamous DEFRAG Conference. DEFRAG is a conference that is devoted to information overload and web innovation. It’s a smaller conference (~500) which provides for a great atmosphere.
The conference provided refreshing insight on innovation, company culture, web standards, startup strategy and more. The speaker lineup included startup CEO’s (LiveFyre, GetSatisfaction), enterprise leaders (Netflix, BestBuy, Microsoft, Google), authors and even Aneesh Chopra from the Executive Office of the President.
I was able to attend most of the keynote presentations and perhaps the most informative was from Adrian Cockcroft of Netflix. Adrian talked about the approach to culture and efficiency at Netflix. He discussed how they have resolved some of the more complex corporate issues by simplifying or even eliminating processes that traditionally plague big business. This insight was especially interesting because of all the negative media surrounding Netflix recently.
I’ll most certainly be attending DEFRAG again next year to soak in the mass of knowledge. The SWAG bags are also the best I’ve ever seen!
This week I’ll be at LavaCon in Austin, Texas where MindTouch will be breaking news.
