Fighting for users, one product guide at a time.

Archive for December, 2011

Categories   Webinar

Replay of “Creating eBooks: Understanding the Opportunities, Challenges, Devices, and Standards”

peters on Dec 30th, 2011
No Comments »
Share

MindTouch recently sponsored a webinar entitled “Creating eBooks: Understanding the Opportunities, Challenges, Devices, and Standards”, hosted by Scott Abel, The Content Wrangler. The event, attended by nearly 500 content professionals, featured interviews with digital publishing strategists Ann Rockley and Charles Cooper of The Rockley Group and eBook publishing expert Eric Freese of Aptara. There were [...]

Categories   MindTouch

“My product is awesome…Why won’t it sell?”: The forgotten crucial step for success

Michael Stewart on Dec 29th, 2011
No Comments »
Share

When your company introduces a new product, or a familiar category of product with major new features, there’s a lot of internal excitement about its potential in the marketplace.  You know your new product is the best, your beta testers are excited, your developers are psyched and your marketing department has identified the most common [...]

Categories   MindTouch

Elegant Support Integration: Creating Context Rich Environments

Aaron Fulkerson on Dec 22nd, 2011
No Comments »
Share

MindTouch can plug into any support ticketing system. Within support ticketing environment agents receive real-time search results from MindTouch that are relevant to the article their viewing. Then agents can drag and drop relevant articles and click send to immediately respond to inbound support requests. Thanks to MindTouch dynamically organizing related articles the agents aren’t [...]

Categories   content strategy

Forbes.com: User Manual 2.$

Aaron Fulkerson on Dec 19th, 2011
No Comments »
Share

Way back in August, 2010 I wrote an article for Forbes titled “The Evolution of User Manuals” about the strategic value of technical, help and product content. This article has since been referenced by a variety of third parties. In the last few weeks I’ve had several people reach out to me mentioning that the [...]

Categories   MindTouch

Help the ‘Do-it-Yourselfer’ or be Damned

Michael Stewart on Dec 12th, 2011
No Comments »
Share

Today’s consumers are digitally dependent and face a continuous state of technical anxiety and a myriad of challenges – new products and applications, software upgrades, data migrations, new operating systems…the list goes on. According to the Pew ReSearch Center, more than half of all digital equipment and software users have logged support tickets to resolve [...]

  1. Pages:
  2. 1
  3. 2

Copyright © 2011 MindTouch, Inc.