This year MindTouch is proud to send it’s CEO, Aaron Fulkerson and it’s Customer Experience Manager, Corey Ganser to the 10th annual LavaCon Conference on Digital Media and Content Strategies  to be held October 7–9 in Portland, Oregon.

Aaron Fulkerson will deliver a presentation titled Tech Comm and Support that Delivers Customer Happiness: Field Tested Social Design Patterns That Work. 

” Every company wants their customers to be ecstatic with their products. The best way to achieve customer happiness is to convert users into product experts in the shortest time possible. Great documentation can help, but applying social design patterns to help and documentation has been proven successful by companies like Zappos, Intuit, Autodesk, Paypal, ExactTarget, Mozilla…. Fulkerson will call upon these companies as real world examples to demonstrate field tested social design patterns that create thrilled users experts, product advocates and successful businesses.”

Corey Ganser’s presentation is titled What Makes a Superhero? Doing What Others Can’t and/or Won’t.

“In this session, Corey Ganser from MindTouch will review how customer support departments, technical writing teams and product teams are coming together through a centralized documentation community.  During this presentation, Corey will present case studies from customers like Zuora, Plato Learning, and SuccessFactors highlighting metrics of success along with the steps they took to get there.”

If you’ll be attending LavaCon 2012 you’ll definitely want to catch these presentations.

For LavaCon tickets visit http://lavacon.org and register by September 1st  using the referral code MINDTOUCH to get $50 off your conference tuition.