Recently I attended a San Diego Tech Founders: Lean Startup Group meetup, where Hiten Shah (@hnshah), co-founder and CEO of KISSmetrics, presented. He shared an awesome, thought provoking presentation on vanity metrics and how differ from actionable data. In other words, what actions can you take with the metrics that you acquire?

“If your company’s conversion rates increased/decreased by 20%, what would you do?”