Organizers of the annual LavaCon Conference on Digital Media and Content Strategies have put together a three-day content strategy workshop and we’ve got the scoop on how to attend for half-off the registration fee.
The hands-on workshop, “How to Create and Execute a Unified Content Marketing and Multichannel Publishing Strategy” will be held in New Orleans, LA, April 23-25, 2013. LavaCon’s Executive Director, Jack Molisani, says,
It is not uncommon to have content marketing and product documentation initiatives in simultaneous production. Rarely, however, do Marketing and Tech Pubs coordinate their content strategies. Without a unified content strategy, companies waste valuable resources, create an inconsistent user experience, and let new revenue opportunities slip away.
Sessions will be facilitated by industry leaders from Red Hat, Adobe, IBM, MindTouch, and more. The workshop drills down into how to create a strategy, how to build the right ecosystem to house and deliver content, and how to execute your grand plan within your business environment.
By the time you leave, you’ll have a roadmap in hand to hit the ground running but if you need additional guidance, workshop attendees may purchase a monthly phone consultation package with any of the workshop’s presenters. That’s a great way to get personalized, one-on-one assistance to hammer out strategy details or implementation issues when you take what you’ve learned back to the office.
Schedule, session, and facilitator details are available online [PDF]. Register before March 23rd to grab the standard rate of $1,450 and get 50 percent off with promo code mindtouch50. We have a limited number of codes and they’re first come, first served so register now.
In order to receive the discount, attendees must register at the New Orleans Riverfront Hotel with a special group rate of $189 per night. Rooms at that rate are available as early as Saturday, April 20th so come to town a couple of days early and make a vacation out of it.
Next month’s workshop is being held ahead of the big event this fall in Portland, OR. LavaCon got its start in Hawaii in 2002 — lava, get it? The original intent of the conference was to help companies design technical communications projects but has grown to cover emerging concepts surrounding content strategy, mobile devices, social media, and more.