Selling stuff is hard. Selling stuff to businesses is even harder.
Every company has their own culture and processes that sales reps must work to understand and overcome as the sales cycle progresses. Various sales methodologies have attempted to deal with the difficulties presented by the unique set of values and beliefs.
Solution selling, for example, places the seller into the role of a shepherd, leading the customer to the solution they need for their pain. Solution sellers assume the viewpoint of [...]
Product Update: Internet Explorer 8 Support RemovalToday, MindTouch will no longer support Pro Members using Microsoft Internet Explorer 8. This change is taking place to improve our product experience and to help encourage the advancement of web technology. For more information, please review the blog post that was submitted earlier this year. If you have any questions or comments please contact the MindTouch Customer Success Team.
Bug Fix for AdministratorsIn the next release, email addresses entered into the system settings will [...]
Customer engagement management is all about effectively managing the experience your customers have with your brand.
We talked earlier about how silos of content lead to “silos of experience” for your customers. One of the most egregious silos that tends to come up is the branded online community. Oftentimes, communities are stood up as a flashy marketing effort to drive customer engagement; or, they’re stood up as a low-maintenance way to provide support through peer-to-peer interactions.
Communities fall victim to the “silos [...]
You can’t overstate the effect that Google search has on your business. It is the place customers go when they need information about your product. Research shows that over 60% of traffic to company websites comes from organic search results. Make no mistake: no matter what industry you’re in, Google is your enemy. That is, unless you take control of your brand online (then you can be friends).
There are hundreds of factors that influence Google Search Results Page (SERPs) listings. [...]
We are excited to announce our latest product release, MindTouch Responsive. With this release, we’re aiming to bring consumers self-service beyond support. The biggest part of this is adding a fully mobile responsive skin to MindTouch sites. That’s just the start, though. We’ve analyzed the self-service behaviors of consumers from some of our most successful customers. The lessons we’ve learned are now part of MindTouch Responsive. That way, every customer can see the same level of customer engagement and revenue generating [...]
Newton’s first law of motion states that a body in motion will stay in motion unless another outside force acts upon it. Customer engagement is all about the velocity of the interactions between customer and company. When customers engage with a company, it’s crucial to remove (or at least, lessen) the forces that keep your customer from achieving their desired outcome.
A little force has big consequences on the customer’s experience. The frustration that momentary (or momentous) hang-ups cause is a common [...]
We’ve all heard the saying “it’s the little things in life that matter.” With the success of micro-blogging site Twitter, micro-breweries, and services like Digit Banking, the future of customer engagement is micro.
It’s cliché to say that people these days want things fast. But the truth is that speed in customer engagement is one of the most critical factors. According to the NY Times, a difference in web page load times of 250 milliseconds is all it takes for consumers [...]
New Feature: Custom Site HTMLAs a site administrator, you can now add custom HTML head and [...]