The Content Repository is the Key to Customer Experience Management

August 16th, 2012 | | Content in Context, Guest Blogger

There is a lot of discussion around the role of the web content management system in customer experience management (CXM). Some say it’s the core, others say it’s an element, but not a driver. I say they are both right. Let`s be very specific here, because it is important. If we were just talking purely […]