This is the eleventh video in The Intelligent Content Series. Today’s video interview is with Mark Lewis, DITA Product Manager for Usability at Quark. Quark® is dynamic publishing software, which helps organizations worldwide meet changing requirements and develop new revenue streams by extending the benefits of advanced technologies across the publishing process.
In today’s video, Scott and Mark discuss the ROI on DITA, how to justify the purchase of new technology and how to measure and report on topics-based metrics. Mark also shares with us the LinkedIn group, DITA Metrics, which is (like the name states) a group to promote the discussion and education of metrics for DITA. If you’re looking for a centralized place to share DITA stats, how-to’s and more be sure to join this group!
You can also learn more about DITA in the book Mark contributed to, DITA 101: Fundamentals of DITA for Authors and Managers. Order your copy of it today.