Among the most critical concerns facing product and support leaders at subscriber based service providers—such as Email Service Providers (ESP), Customer Relationship Management (CRM), and Marketing Automation companies—is the cost of churn. The subscriber based service market is competitive,  to say the least, and taking proactive steps to defend against subscriber churn is essential to your company’s growth, long-term stability, and competitiveness.

Here are 3 steps you can take now to combat subscriber churn:

1) Enable your users to succeed right away

The fact is a large number of people unsubscribe from your service because no clear pathway has been established for their immediate success using  your application. You can create that pathway very easily by adding Contextual Help to your product. It allows your developers to easily add a fully integrated help system to your application. This modern F1-style help system creates a rich social help experience for your users by giving them contextually relevant help information right inside your product. Customers don’t have to exit the application to search for the answers they need because they are only one click away.
Read more…