lavacon

This year MindTouch is proud to send it’s CEO, Aaron Fulkerson and it’s Customer Experience Manager, Corey Ganser to the 10th annual LavaCon Conference on Digital Media and Content Strategies  to be held October 7–9 in Portland, Oregon.

Aaron Fulkerson will deliver a presentation titled Tech Comm and Support that Delivers Customer Happiness: Field Tested Social Design Patterns That Work. 

” Every company wants their customers to be ecstatic with their products. The best way to achieve customer happiness is to convert users into product experts in the shortest time possible. Great documentation can help, but applying social design patterns to help and documentation has been proven successful by companies like Zappos, Intuit, Autodesk, Paypal, ExactTarget, Mozilla…. Fulkerson will call upon these companies as real world examples to demonstrate field tested social design patterns that create thrilled users experts, product advocates and successful businesses.”

Corey Ganser’s presentation is titled What Makes a Superhero? Doing What Others Can’t and/or Won’t.

“In this session, Corey Ganser from MindTouch will review how customer support departments, technical writing teams and product teams are coming together through a centralized documentation community.  During this presentation, Corey will present case studies from customers like Zuora, Plato Learning, and SuccessFactors highlighting metrics of success along with the steps they took to get there.”

If you’ll be attending LavaCon 2012 you’ll definitely want to catch these presentations.

For LavaCon tickets visit http://lavacon.org and register by September 1st  using the referral code MINDTOUCH to get $50 off your conference tuition.

Amanda Cross 150x150

If you’re like me, you can’t hire as many people as you need to do the work. But I’ve just had a writer take another opportunity, and now I have to back fill for him. The good news is there are lots of qualified writers out there right now. The bad news is there are also a lot of people applying for just anything. It can be make the hiring situation kind of overwhelming, but I have some tips that I, unfortunately, learned the hard way.

Tip #1: Recognize your job is hard

The biggest mistake I made in my first couple hires was to think that my job was standard fare that anyone could handle. I felt like I was being overdramatic to spend too much time vetting the candidates, when it seemed like it just couldn’t be that hard. Anyone would do.

The tricky thing here is that technical communicators have a very wide variety of skills and a broad spectrum of capabilities. A person can have the title “Technical Writer” and have it mean anything from “I know the source code inside and out, help customers directly with technical issues, and consult with the product manager on the direction and design of the product” to “I get a rough draft from an SME and add page breaks in the right places.” Read more…

I’m excited to announce that MindTouch is being honored with a regular guest blog series here at the MindTouch blog titled “Let’s Talk Tech Comm.” Amanda Cross, the Documentation Manager at ExactTarget, will be writing a regular column bringing to us her wealth of experience and an admirable depth of knowledge in the space. She has twelve years of experience in technical communications, holds a BA in Technical Communications from Purdue University and an MBA from the Kelley School at Indiana University.

I met Amanda last year and she is my kind of person, which is to say that she is intensely passionate about her field and the end user. Also, I’ve been amazed by how bleeding edge her team is at ExactTarget in delivering automation and social interactions across their product documentation.

Read more…

Our latest webinar, “How Interactive Documentation Builds Corporate Value (and Esteem from your Colleagues)” was a discussion between Scott Abel, The Content Wrangler and Amanda Cross, Documentation Manager at Exact Target. Scott and Amanda discussed the common myths about the dangers of making documentation social and how joining the online conversation provides you with opportunities for market innovation, building your brand, improving customer experience, and driving revenue. The two also talked about strategies that can be employed to convince others in your organization that using social tools are essential for building customer engagement.

The webinar was an action-packed 60 minutes! The recording and Q&A are now available below.
Read more…

Enterprise technology buyers are some of the most educated buyer types in the marketplace today. I don’t necessarily mean well-educated in terms of schooling, but more so in terms of how much they educate themselves when researching the technology they’re asked to buy on behalf of their company.

When I look at our sales wins here at MindTouch, I check out the individual opportunity records to see what our prospects “consumed” from MindTouch on their way to becoming a customer. 2 years ago, downloading a trial version of the product and reading a case study might have been good enough to move forward with a purchase – today, that’s barely the tip of the iceberg.

Read more…

MindTouch_Curation_Analytics_Community_Scoring

Toolset Engages Communities around Web-based Documentation and Technical Content

SAN DIEGO, Calif., September 24, 2010 — MindTouch, the company that transforms great work into strategic content, today announced the availability of the MindTouch Social Documentation Solution – a toolset of easy to deploy, easy to use, and highly engaging tools for successfully launching a turnkey documentation community in minutes.

The MindTouch Social Documentation Solution (SDS) is an integrated authoring, publishing and community engagement environment, which includes a highly specialized set of technologies such as the MindTouch Intelligent Documentation Framework, Curation Analytics, Adaptive Search and Community Content Moderation.

See what the market has to say about our SDS launch! Visit the MindTouch Blog to check out what some of the industry’s most respected voices say about SDS.

MindTouch SDS has already been remarkably successful for MindTouch customers, including: CompleteGuides.net, ExactTarget, RightScale, and Intuit. Benefits are often immediate and always significant. For example, the recently launched Complete Android Guide (eBook, iPad app, and community) was an instant success that was authored, published, and launched entirely with the MindTouch Technical Communication Suite. This young company achieved amazing success within just the first 48 hours of release, success metrics included:

  • Over 800 copies of the eBook and iPad app sold, growing to over twice this number in the first week alone
  • Supported over 20,000 unique daily visitors to the MindTouch powered site
  • Received and managed hundreds of post launch community contributions, to be used in future versions of the CompleteGuide for Android
  • An impressive wave of social mentions: Over 500 Twitter mentions, 70 blog posts.

MindTouch SDS is an effective community engagement platform that creates social documentation communities with intuitive editing and publishing. It’s scalable to millions of visitors, and encourages community contributions with varying layers of moderation or workflow.

“We’re excited to continue building upon our earlier breakthroughs in the technical communications space,” said Aaron Fulkerson, CEO and co-founder of MindTouch. “The documentation market has been starved for innovation for over a decade, forced to choose from pre-internet desktop tools which provide little or no online presence. MindTouch is making this market relevant again, providing a toolset for the modern technical communicator that layers community and social features atop collaborative authoring, which can also be used alongside traditional desktop authoring products.” 

The majority of businesses are increasingly relying on the Web as their primary sales channel. Online documentation has proven to be an effective way to increase new customer acquisition, shorten sales cycles and even lower support costs. Technical documentation has become a strategic tool for marketing teams, community managers, user assistance teams, and product evangelists. MindTouch SDS is an elegant toolset for these users. It is the foundation with which MindTouch launches turnkey solutions that can include branding, forums, question and answer, blogging, social profiles and badges. 

Availability

The MindTouch Social Documentation Solution is available today. It is sold on a per author basis and is priced aggressively in comparison to existing desktop tools. The purchase price also include unlimited community commenting. To purchase your license for the MindTouch Technical Communication Suite today please contact MindTouch.

For more information about MindTouch please visit: http://www.mindtouch.com/

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