The digital age has broadened individual access to the world. Today, through social networking and community platforms, people can not only see, hear and read information from every corner of the globe, they can speak to the world. This has given rise to the next great historical age we live in today. We’ve emerged from an era dominated by ‘super-powers’ and now live an age of super empowerment. The impact this has had on business has been profound to say the least.
Today, innovation and growth depends upon interactions rooted in modern digital social contexts yet personalized and focused on the individual. The rapid expansion of the digital age, and the resulting empowerment of individual access to information and the ability to quickly gain a wide audience has rendered experiences strictly designed for all as unsatisfactory to most.
Of course, it’s impossible to create a customer success infra-structure for every individual you sell to; that method would simply be impractical. However, you can build into your customer success modalities instances which recognize the individual and engages them on a personal level. For instance, when establishing a product help or support site, there are considerations that should be addressed that would serve to create a positive personal reaction and a great experience for the user.