It’s time for a little quiz. I’m going to run 5 terms by you quickly, you have to tell me what they mean. Ready?
- “customer experience”
- “social business”
- “content is king”
- “customer is king”
- “the squeaky wheel gets the grease”
How did you do? Not so great I bet. If you are a business trying to sell your product or service, you probably don’t really care about all these terms marketers are throwing around. You just want to know how to give your customers and prospects the information they need to make the decision to buy from you and/or be happy in the decision they did make to buy from you.
We seem to finally be settling into a world where the customer has most of the power. What this means is that you can have all the fancy websites and marketing brochures you want, but if you aren’t thinking about what your customers need to make decisions, then you’re wasting a tidy sum. And these decisions, by the way, should be in your favor — that’s kind of important.
More Information Than You Know
The online world has become a place where people can quickly find information. But it’s not the only place they look. So you need to be sure you are consistent in your approach to providing that information. Content is the tie that binds all your marketing and support channels together. But it’s about more than great content. You have to offer that content in the right context.
