A few days ago, Mike Puterbaugh, VP of Marketing here at MindTouch posted a compelling article on Mashable about why those of us in Marketing need to pay more attention to our product documentation. This is a must read for all CMOs, VPs and Directors of Marketing. So why is product documentation Marketing’s secret weapon? Read his 5 reasons on Mashable.com to find out. Below is a brief excerpt…

As a CMO, it’s important to understand what clever technology developers and [...]