Enterprise technology buyers are some of the most educated buyer types in the marketplace today. I don’t necessarily mean well-educated in terms of schooling, but more so in terms of how much they educate themselves when researching the technology they’re asked to buy on behalf of their company.
When I look at our sales wins here at MindTouch, I check out the individual opportunity records to see what our prospects “consumed” from MindTouch on their way to becoming a customer. 2 [...]
Oct 1 – Updated! This post has been updated to now include the entire 25 Most Influential Content Strategists. The announcement was made today on-stage at LavaCon. Congratulations to Joe Pulizzi of Junta42, who was named The Most Influential Content Strategist. Keep reading to learn why we put this list together and how we arrived at the Top 25.
At the upcoming LavaCon 2.0: The Conference on Digital Media and Content Strategies, our very own Mark Fidelman (follow Mark here [...]
Last week, I had a chance to interview our very own, MindTouch CTO and co-founder Steve Bjorg, about the importance of MindTouch Technical Communications Suite. I sat down with Steve for a Q&A session on MindTouch TCS, so that you can have his view into the importance and power of the product.
Mark Fidelman: What is MindTouch TCS and why is it so remarkable?
Steve Bjorg: MindTouch TCS is the culmination of the most exhaustive research in the company’s history, which included [...]
In just a little under 3 weeks – September 9th, to be exact - MindTouch will be hosting our European Launch Event in London to formally bring MindTouch Technical Communications Suite across the pond. MindTouch TCS, the Killer App for strategic content, has already been met with considerable market enthusiasm throughout North America and we’re excited to launch our newest offering to our European customers and partners.
Register Here for the Event
Already, we’re expecting a full house at the event, where [...]
With the recent launch of MindTouch Technical Communications Suite (TCS) we have been hosting weekly webinars to familiarize our customers and community with the new features and functionality of the product. Webinars are an ideal medium through which to showcase the distinct differences between our products, so be sure to periodically check back to our webinars page where new additions will be posted weekly.
Our next webinar is this Thursday, August 12, 2010 at 10:30am PDT and is a brief 30 Minute [...]
MindTouch has long been recognized as leading the way of innovation with our general purpose collaboration platform. We’ve continued that technology leadership with our newest releases last week of MindTouch Platform v.10 and MindTouch Core.
The newest member of the MindTouch product portfolio - MindTouch Technical Communications Suite is however, anything but general purpose. This is the most focused product we have ever released. It’s built on the same great platform, but it has been sharpened with a wealth of research about a particular use [...]
Guest Post by Anne Gentle
I recently read Founders at Work, a collection of interviews with founders of different high tech companies through the last thirty (going towards forty) years. One technologist, Max Levchin, the founder of PayPal, started a company with an idea that people would want to transfer money securely from one Palm Pilot to another. I remember sitting at a restaurant in Atlanta Georgia with my husband’s buddies in 1998, and paying others for our meal through PayPal [...]
As you may have heard, yesterday yet another earthquake rattled Southern California. Like many of us, you may be wondering what’s with the seemingly increased seismic activity this year in and around San Diego, California.
Well the explanation is simple… the deepening buzz that’s surrounding MindTouch’s latest software release (MindTouch TCS) is earth-moving.