In an ongoing effort to chronicle MindTouch’s media coverage, return link-love and comment on articles written about MindTouch here’s another weekly media round up.

Starting with Clint Boulton at eWeek. This article is actually a couple weeks old, but I missed it in the previous round ups and I’m a big fan of eWeek and Clint’s work there.

eWeek: Mozilla Melds with MindTouch WikeWeeki

Mozilla’s embrace of MindTouch is a coup of sorts for the San Diego startup…

“They dig it [Deki] because they can connect to disparate systems, presenting through a common interface, and their community being able to write tools on top of that platform for adding content, reviewing content or navigating content,” MindTouch CEO Aaron Fulkerson told eWEEK.

Fulkerson told eWEEK that MindTouch does not want to be mistaken for a social media site, most of which are hosted Internet sites that let users chat and share apps. Users can chat and share apps in MindTouch, but he said 90 percent of the company’s installations are inside the firewall.

I make this distinction about MindTouch being an Enterprise software company and not primarily a social media platform for external community sites because the former is the focus of our development. Although, MindTouch has some highly visible customers who are using MindTouch Deki Wiki as a social media platform the vast majority (90%+) are deploying MindTouch as Enterprise IT connective tissue and an Enterprise wide collaboration tool. When you think about it though there is a lot of overlap between the social media platform and the “Enterprise Glue” use case.

George Dearing of InformationWeek, a seasoned IT professional and blogger, provides his input on MindTouch’s position in the accelerating mashup space.

InformationWeek: MindTouch’s Momentum Shows The Power Of Mashups – Content Management Bloginfoweek
There’s no question that mashups are hot right now. In fact, it’s a market that Forrester Research’s Oliver Young says could be worth nearly $700 million by 2013. Vendors in every sector are rushing to deliver these so-called “situational applications” to sophisticated business users everywhere in the hopes of improving collaboration and spiking productivity.

A vendor we covered recently and one that’s in the in the middle of mashup mania is MindTouch, makers of Deki Wiki, Web 2.0 middleware that’s part content management system (CMS) and part mashup maker.

Part of my inclination to cover MindTouch’s recent announcement was the results I was able to achieve on my own using Deki Wiki. Pointing and clicking through a hosted instance of its Pro version is a breeze. I was able to build a fairly extensive site with multiple pages, widgets, and several other Web services extensions in less than 30 minutes. Once you navigate through your own instance, you quickly get a sense of what all the fuss is about.

Dion Hinchcliffe, a man whose name is synonymous with Enterprise 2.0 covers MindTouch in a Mashup roundup.

ZDNet | Enterprise Web 2.0: Mashups turn into an industry as offerings mature ZDNet

One thing is now clear in this burgeoning new industry; that there is genuine interest in being a leading provider of enterprise mashup tools as organizations begin getting serious about applying them to make the development of Web-based business solutions faster, more commonplace, and less costly. One significant open question continues to be how long it will take for rapidly evolving mashup techniques to move into enterprises, which have been falling behind developments on the fast-pace of the consumer Web for a number of years now and are just now beginning to make inroads into some businesses.

Mindtouch is primarily known as a wiki company with an aggregation focus, but their new “Itasca” product [Correction: this was actually introduced 7 months earlier in the "Hayes" release] moves them definitely into the mashup space…the wiki makes a good canvas for mashups with automated version control and a familiar usage model that the ordinary user can readily understand…

Marshall Kirkpatrick at ReadWriteWeb writes of 10 wiki use cases and several of the examples he cites links to sites powered by MindTouch Deki Wiki.

ReadWriteWeb: Wikis Are Now Serious BusinessRWW

Wikis are some of the first online social software that many people in the enterprise come in contact with. They can be very popular for project management work. A recent report from Forrester estimated that enterprises spent $63 million on wikis last year, meaning that the consumer wiki provider Wetpaint has now raised 2/3 as much venture capital as the entire enterprise market spent on the medium last year. Forrester predicts though that by 2013, that spending will grow to $451 million – more than will be spent on blog software, podcasting or widgets.

Wikis are generally presumed to present nothing but an empty box and a WYSIWYG editor, but that’s not always the case. The online community for book readers Shelfari, for example, recently added a section for author wikis. These author wikis are a combination of free text space and a structured, biographical section.

The software used is called DekiWiki, from Mindtouch. Shelfari doesn’t use the DekiWiki interface, though, it just ties its pages into DekiWiki services. While Wetpaint Inject is getting some press this week, DekiWiki’s API offers more seamless, more powerful integration into partner websites.

In reference to Marshall’s above bolded assertion I’ll add the partner need not pay CPM or have data owned by a third party as is the case with the aforementioned service. Moreover, MindTouch Deki Wiki is open source and easily extensible, which is important as needs evolve and are often unique to each partner.

apprising_001 I was recently interviewed by Geoff Daily of AppRising. We spoke about MindTouch, today and tomorrow, and we discussed the significance of pervasive 100MB broadband to the home. Unfortunately, I can’t embed the video here, but you can watch the video interview at Geoff’s blog. [Geoff assures me he's switching to Viddler--the best video sharing site there is :-) ]. I start off a little slow, but I think the interview gets pretty interesting once I get comfortable with the format.

If anyone knows of a tutorial for creating this format (picture in picture video chat) with Skype Video, at a reasonable quality level, please let me know. I’d like to start doing this and think the format is wonderful.

OSalt Next, OSalt.com added MindTouch Deki Wiki to their site. OSalt isn’t a media outlet, but I want to mention it here because I think it’s a wonderful service. The site lists open source software to proprietary alternatives. You like how I turned that around don’t you. :-)

Lastly, I want to provide some link-love and close the round up with Sean Lew’s personal blog post, which I stumbled across today courtesy of Technorati.

Synergise IT: MindTouch Frenzy

sean I looked at a HUGE amount of Wikis. TikiWiki, PhPWiki, SocialText, WetPaint, MediaWiki and Mindtouch. I have personally either installed or tried the online versions of all of them and decided on Mindtouch Deki Wiki hosted on Wik.is. Even though that means I have to pay $99 per year for only 10GB of space. Oh well, good things comes at a price.

I cannot emphasize enough how simple Deki Wiki is. Creating content is simple, managing the Wiki is super easy as well. It also has the power to extend its platform to add almost anything under the sun is something NO OTHER WIKI can do. Simplicity and power at its best!

You don’t have to be a professional journalist or blogger to write about MindTouch. Hearing from users and customers in the trenches is very valuable. Keep posts like Sean’s coming and I’ll always try my best to get you into the Media Round Up.