Categories   content strategy

Forbes.com: User Manual 2.$

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Way back in August, 2010 I wrote an article for Forbes titled “The Evolution of User Manuals” about the strategic value of technical, help and product content. This article has since been referenced by a variety of third parties. In the last few weeks I’ve had several people reach out to me mentioning that the [...]

Categories   Contextual Help

7 Ways to Help Your Users Help Themselves

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Navigating through product documentation can be intimidating, so users will often ask questions of your support team before trying to find those answers themselves. However, you can turn that trend around by following these proven techniques to increase self service support, which often also increases customer satisfaction and lowers support costs. These six best practices [...]

Categories   Product

Leveraging Contextual Help to Increase User Adoption Rates

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Providing top-notch customer support doesn’t have to involve lengthy back-and-forth calls with your users.  It can be much easier. In fact, bad product documentation could be hurting your customer retention. Studies show that customers often drop a company if they feel their questions aren’t answered satisfactorily the first time they call support.  So, it’s more [...]

Categories   Death Match

Death Match: Android vs iPhone Judgement Day

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#Death-Match-main {height: 305px; width: 550px; background:url(/blog/wp-content/uploads/2011/08/deathMatch_main.jpg) no-repeat;} #Death-Match-main p {padding:0px;} #round {font-size: 26px;font-weight: bold; color:#f6da7a; text-align:center; padding-top: 57px;} #winner {background:url(/blog/wp-content/uploads/2011/08/winner-banner.png) no-repeat; position:absolute; height: 80px; width: 200px;} .developer-info {padding: 10px;} #MT-developer {float:left; margin-top: 7px; width: 230px; height: 205px;} #MT-developer img {width:210px; height: 130px;} .dev-title {color: #FFF; font-size: 14px; width: 200px; height: 35px; text-align:center; margin:5px auto;} #opponent [...]

Categories   Death Match

Death Match: Android vs iPhone in Engagement

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#Death-Match-main {height: 305px; width: 550px; background:url(/blog/wp-content/uploads/2011/08/deathMatch_main.jpg) no-repeat;} #Death-Match-main p {padding:0px;} #round {font-size: 26px;font-weight: bold; color:#f6da7a; text-align:center; padding-top: 57px;} #winner {background:url(/blog/wp-content/uploads/2011/08/winner-banner.png) no-repeat; position:absolute; height: 80px; width: 200px;} .developer-info {padding: 10px;} #MT-developer {float:left; margin-top: 7px; width: 230px; height: 205px;} #MT-developer img {width:210px; height: 130px;} .dev-title {color: #FFF; font-size: 14px; width: 200px; height: 35px; text-align:center; margin:5px auto;} #opponent [...]