Or how to let analytics reform your content strategy This is part of an ongoing series documenting the best practices, musings, and confessions on tech writing, as told by the MindTouch Documentation Architect. If you have read my introductory blog a couple of weeks ago, you may have gathered that I am on a mission to rid technical communications of its bad habits once and for all, particularly those involving the weaving of content strategy tales that hurt users more often than help them. … [Read more...] about The “Doc is In” Series: Shake Your Fairy Tale Habits—The Prologue
Erik Birkfeld is the Development Manager at MindTouch. There is no greater service to our customer than when we understand their needs before we expect them to understand how we will serve their needs. Only by taking the time to truly internalize how they are counting on us are we are able to deliver a proper solution. By extension, when the software you offer is a service, you must close the feedback loop and enforce that your service is of value---that the genesis of your feature direction … [Read more...] about Pain, Value, Opportunity, Go!!!
Today we’re announcing that MindTouch took our first outside investment in the form of a $12 Million Series A. The Series A was lead by PeakSpan Capital, with additional investment from SAP SE, SK Ventures and a number of prominent individuals. The investment was sought after by multiple firms; in fact, it was oversubscribed, which was validating for us. Moreover, in 2015 we turned down offers from several companies seeking to acquire MindTouch. While the interest to acquire MindTouch was … [Read more...] about Happy 2016! We’re Not Selling the Company!
Today, MindTouch announced it has raised $12 million in its Series A investment! But, there's so much more to the story of the MindTouch journey "...from open source collaboration product to a profitably growing, mature SaaS offering." (Phil Dur, partner at PeakSpan Capital). Below, find links to all the details: "Happy 2016! We're Not Selling the Company!": A letter from Aaron Fulkerson, CEO and Co-Founder of MindTouch, with a very personal take on the meaning of this funding to MindTouch … [Read more...] about MindTouch Announces $12 Million in Its Series A Investment!
When people first hear that I work for a company called MindTouch, they ask "What the %$@& is MindTouch?" While I've explained it many times before, I've never explained it through GIFs....until now! Please enjoy this short, visual explanation of what MindTouch is and our history, thus far. Sometimes it feels like there is no end to work. The last thing you want to do is deal with researching products and searching for support content. Even in the age of uber-smart contextual … [Read more...] about A Very GIF-y MindTouch History, Thus Far
SAN DIEGO---January 14, 2016---MindTouch, the customer experience-centric SaaS provider on a mission to make customer product and help content valuable again, today announced it has raised $12 million in its Series A investment. PeakSpan Capital led the round with participation from SK Ventures and SAP SE. MindTouch has successfully bootstrapped to profitability without taking venture funding until today. MindTouch will use the new funds to increase its product capabilities and integrations with … [Read more...] about MindTouch Raises $12 Million to Help Companies Drive Self-service Customer Experiences
Hello MindTouchers, I hope everyone has fun plans for this Martin Luther King Jr. Day weekend. As you may have heard, we had a pretty exciting announcement regarding our first external investment, a $12 Series A. I myself am excited as our product direction will still head down the same path we've envisioned, but this will allow us to travel down that path even quicker. I can't say it any better than Aaron Fulkerson, MindTouch CEO: "Frankly, we feel like we’re really just getting started in … [Read more...] about MindTouch Product Release – January 14, 2016
Objectives For This Episode: How customer journey maps are used in the wild to strategically improve sales, marketing, and product workflows How to capture feedback, validate the journey, and iterate to understand the customer perspective How to create a customer journey map that'll help you lock down the ROI that your company is looking to achieve Episode Overview: More so than ever, prospective customers will bounce if they’re confused or experience too much friction along the … [Read more...] about Podcast Episode 1: Customer Journey Mapping With Annette Franz
Greetings MindTouchers, I hope everyone had a fantastic time celebrating the start of year 2016! I'm happy to be writing you all regarding our first release of the year. We've been hard at work designing new tools to make you and your customer's successful. I recommend you sign up for our Early Access Program (EAP) email to hear about any upcoming changes to your site! Here are a few changes that happened with today's release: Feature change for Authors Your authors will now notice … [Read more...] about MindTouch Product Release – January 7, 2016
An ongoing series documenting the best practices, musings, and confessions on tech writing, as told by the MindTouch Documentation Architect. After nearly a decade of structuring and curating content for users who are becoming increasingly smarter and who are more and more eager to self-serve, I’ve realized that most knowledge management strategies are at their core (and often at their very best) fairy tales. The Grimm variety, not the feel-good Disney kind. Rather than relying on hard, … [Read more...] about Introducing the “Doc is In” Series: Is Your Customer Self-Service Strategy Just a Fairy Tale?