MindTouch 2010 provides an incredibly rich online user experience when browsing, viewing content, and collaborating. What if you want to give offline customers access to knowledge and documentation? MindTouch Professional Services has developed the new HTML Export service as a solution.

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Last week, I had a chance to interview our very own, MindTouch CTO  and co-founder Steve Bjorg, about the importance of MindTouch 2010.  I sat down with Steve for a Q&A session on MindTouch 2010, so that you can have his view into the importance and power of the product.

Mark Fidelman: What is MindTouch 2010 and why is it so remarkable?

Steve Bjorg: MindTouch 2010 is the culmination of  the most exhaustive research in the company’s history, which included several rounds of market feedback and focus groups.  We studied our current and prospective customers and asked them what they needed in a solution to be more successful.  We discovered that there is a major issue around authoring and publishing content for the web.  They desperately need a more robust and focused solution for documentation and Customer Support.  They also sorely lacked analytics and curation tools to help them create better content for their customers.

In fact, we found there needed to be a serious re-thinking of the way companies are using documentation.  I believe we achieved that with MindTouch 2010.

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Barb Mosher at CMSWire recently asked me to revisit an open-editorial I wrote some time ago for OStatic on the “Future of Collaborative Networks”. Considering I wrote that piece over a year ago, I flinched a little as I loaded the page  – wondering how far off base I was going to be with what the reality is today. Thankfully, I don’t think I was too far off from what is actually happening in the market we’re currently in. (If you do, please, shoot me a note or comment below, I’d love to have the conversation!)

While the idea of ‘social business’ has definitely helped educate the market on Enterprise 2.0 capabilities, an amazing opportunity still presents itself for E20 to deliver even greater value. For that to happen, however, requires a considerable amount of what Barb herself calls “Collaboration in Context”.

Here’s a link to my follow up piece in CMSWire. Let me know what you think, either via comments below or on the article’s comments system.

In just a little under 3 weeks – September 9th, to be exact  - MindTouch will be hosting our European Launch Event in London to formally bring MindTouch 2010 across the pond.  MindTouch 2010, the Killer App for strategic content, has already been met with considerable market enthusiasm throughout North America and we’re excited to launch our newest offering to our European customers and partners.

Register Here for the Event

Already, we’re expecting a full house at the event, where we’ll be presenting the “Future of Strategic Content”.  This is a must-attend event for anyone interested in learning how documentation can become a key strategic driver for increased revenue, decreased support costs and more effective community and brand building.  In addition to our presentation, we’ll also be showcasing how the most innovative companies author, publish and curate their online documentation.

This all leads to the centerpiece of the day’s discussions – how MindTouch 201o enables our customers and partners to deliver the industry’s first “social documentation” solution to their users and communities.    Like I said, this is a must-attend event for anyone responsible for their company’s content strategy.

As an added bonus, we are pleased to announce that Ellis Pratt, from Cherryleaf will be one of our featured speakers.  As you might recall, Ellis was recently named one of the – #5 to be exact – Most Influential Technical Communicators by MindTouch.  Ellis will be presenting the “Seven Key Challenges Technical Publications Departments Face Today”.

I hope to see you there!

Register Here for the Event

The 2nd Annual R.E.C.S.S. (Recognition for Excellence in Customer Support and Service) nominations are open. The R.E.C.S.S. awards were created by MindTouch Customer Support Manager, Corey Ganser to recognize outstanding customer support and service provided by companies and agents.

You can easily nominate a company/agent by going to http://www.supportawards.org/Nominate and filling out the form. You can nominate multiple times, but you can only nominate a company in the same category once. The top 10 companies/agents with the most nominations move onto the voting round where the company/agent with the highest votes wins.

The company will win an award along with being able to put a badge on their site noting that they have award-winning customer support/service. The top agent will win a Nintendo Wii.

The R.E.C.S.S. awards wouldn’t be possible without our sponsors: MindTouch, ZenDesk and Jolokia Networks.

Please take time today to nominate a company or agent for a R.E.C.S.S.