appexfeatured

Earlier this week, we released the following news:  MindTouch Announces a Salesforce® Partnership: Enterprise Grade Knowledge Now Available in AppExchange®, and the pick-up and buzz has been amazing. We knew this was an important big step forward for our company, and has served to forge a keen relationship with Salesforce, but I think we underestimated the level of excitement this has generated. Our customers are excited and so our prospects. MindTouch has always been driven to apply years of web and social innovation to create and deliver great product help to users, kick open social engagement channels around documentation, and harvest meaningful and actionable data from user interaction with product help channels. By innovating in the gap between CRMs and support ticketing systems and product documentation and knowledge-bases, we’ve created a meaningful and necessary bridge between them that has unleashed amazing benefits for help seekers with faster resolution times, more engaging help delivery, and expanded access to collateral information to deepen product expertise and business leaders have quickly latched onto the benefit of tapping into the support silo to inform all the channels in their companies, especially product, sales and tech-comm.

Here’s some excerpts from the leading writers in technology:

MindTouch Social Help System Aligns With Salesforce Ecosystem, Exemplifies What Oracle Lacks by Alex Williams

“The MindTouch service creates a web-oriented way to view documents. It has a search component built in so help documents rise to the top based on what people are looking for. These results will also show up in Google search results. The MindTouch service turns a support document into a marketing opportunity.

Oracle and HP offer similar servies. Oracle acquired InQuira in 2011 and HP owns Autonomy. But InQuira has not been updated in some time and who the hell knows what HP is doing with Autonomy.

But more so, Oracle represents a monolithic software stack. The only way they can integrate is to do a costly partnership or an acquisition. Salesforce and others with platforms can just fit apps into a loosely coupled ecosystem.

The result is that Oracle will have to continue serving only the highest-end customers of the world. The rest of the market will go to services such as Salesforce and partners like MindTouch.”

MindTouch working with Salesforce.com to improve support experience by Rachel King

“MindTouch is expanding its partnership with Salesforce.com to improve the online customer support experience  on its internal knowledge bases and help systems with a new CRM integration…MindTouch cited internal research that support agents using the MindTouch CRM Connector for Salesforce resolved support tickets 47 percent faster on average. Additionally, the social help system provider said that 65 percent of users prefer to be taught how to self-serve themselves on the open platform.”

MindTouch Offers Its Salesforce CRM Connector on AppExchange by Barry Levine

“Deeper Content = Better Customer Support: The company announced the integration with Salesforce in June, but the connector itself is what will now enable quick integration. Salesforce VP of Business Development Scott Collison said in a statement that MindTouch “is going to be a really important partner of ours in the future, by providing a documentation platform for all kinds of software companies and cloud services.”

MindTouch Delivers Knowledge Base for Salesforce Customers by Ben Kepes

“Institutionalizing individual knowledge, and then disseminating it out to support workers is critical in order to ensure customer service delivers quick and accurate support. However the knowledge base has traditionally been siloed and separate from the customer service solution. Any time a service agent needs to switch between two systems of record, a degree of cognitive dissonance occur which, at best reduced efficiency but at worst lessens the customer support outcome. Building a self learning knowledge base that feed in two ways to and from customer support agents is a key step to make customer service faster, more accurate and more resource-efficient.

Scott Collison from Salesforce speaks to this fact when he says that;

The way that software companies or cloud companies used to do support was “hey, we are going to have a documentation team, write up the docs, put them on website, hopefully you can find them.” You want to call someone, – that might be difficult or might cost you some money. But I think by incorporating the community into creating living documentation describing how to use software – that has been a huge thing for us.”

Click here to learn more about MindTouch and how integrating your product help with your CRM will benefit you.

sugarlogo

Sugar CRM, the well known customer relationship management (CRM) platform which is “designed to help your business communicate with prospects, share sales information, close deals and keep customers happy” now uses MindTouch to power their comprehensive support center.

 

Sugar CRM brands itself as the “CRM Made Simple” and their new support site subscribes to this value.

Sugar has done an excellent job organizing support features into easy to navigate categories right on the home page.

image

Customers looking for forums, how-to steps, embedded media tutorials or documentation can quickly and easily navigate to the correct page and find more specific information within Sugar’s effectively organized hierarchies.  Now that’s simple.

Check out Sugar CRM’s new support center for yourself at: http://support.sugarcrm.com/

Increase Traffic

It should come as no surprise that buyers of your products are using search engines to learn more about your products. They may be researching your space to make a purchasing decision or trying to figure out how to better use a competing product. You can actually use your product help to drive prospective buyers to your site. Indeed, search engines reward you for publishing product, technical and help content by increasing your search engine rankings.

If you’re only providing your help center as a service to existing customers, then you’re not getting the full benefit out of what could be your most important marketing tool for lead generation. So, how effectively are you using your product documentation in your marketing efforts?

Read more…

f1_contextual_help

Providing top-notch customer service doesn’t have to involve lengthy back-and-forth calls with your users.  It can be much easier. In fact, bad product documentation could be hurting your customer retention. Indeed your help and product documentation is a valuable customer relationship management (CRM) tool that you might be overlooking.  Your documentation increases customer retention and turns your users into product experts whom would never dream of leaving your products. So, it’s more important than ever to seriously consider whether your product documentation is actually proving useful.
Read more…

User_Development_thumb

Among the most critical concerns facing product and support leaders at subscriber based service providers—such as Email Service Providers (ESP), Customer Relationship Management (CRM), and Marketing Automation companies—is the cost of churn. The subscriber based service market is competitive,  to say the least, and taking proactive steps to defend against subscriber churn is essential to your company’s growth, long-term stability, and competitiveness.

Here are 3 steps you can take now to combat subscriber churn:

1) Enable your users to succeed right away

User_DevelopmentThe fact is a large number of people unsubscribe from your service because no clear pathway has been established for their immediate success using  your application. You can create that pathway very easily by adding Contextual Help to your product. It allows your developers to easily add a fully integrated help system to your application. This modern F1-style help system creates a rich social help experience for your users by giving them contextually relevant help information right inside your product. Customers don’t have to exit the application to search for the answers they need because they are only one click away.
Read more…

The following is my deck from Sugarcon where I spoke about a gapless process and personalized experience for prospective customers, end users and partners.

SugarCon Apr 12-14, 2010I’ll be in San Francisco for SugarCon in April and then I’ll be at the Olliance Open Source Think Tank in Napa immediately thereafter. I’m speaking at SugarCon about Collaborative/Social CRM and Enterprise 2.0. There is an interview about my talk posted at CRM Outsiders.

SugarCon is 2 days of business, technical and product presentations, It provides practical knowledge for the practitioner and decision makers. I’m excited to announce a new product built on MindTouch at the event that was developed by SugarCRMs biggest reseller in both Europe and North America. More information to follow.

Read more…

mindtouch_salesforce_browser_pdfWe have a lot of customers who are using Salesforce.com as their CRM system so we thought – why not host a webinar that shows our customers how to use MindTouch for Salesforce.com integration, automation and reporting? This is going to be a high value, how-to webinar session that will provide you with an abundance of knowledge and ideas you can take back to your colleagues & implement within your own Salesforce and MindTouch installation – you simply cannot miss this one!

Register Now!

So mark your calendars for tomorrow’s Webinar Wednesday series, “Salesforce.com Integration, Automation & Reporting Using MindTouch”, Wednesday, April 29 at 11am(PDT). Our experts will take you through MindTouch; starting off with the basics of using MindTouch and then focusing on Salesforce.com integration, automation and reporting using MindTouch for the remainder of the hour (Q&A time also included in the hour).

In this session you’ll discover how to:

  • Create and edit pages
  • Invite users and collaborate immediately
  • Connect your enterprise systems
  • Seize opportunities for your sales teams
  • Utilize the hundreds of pre-built social and enterprise extensions
  • Increase collaboration and efficiency within your enterprise
  • Use MindTouch for Salesforce.com integration, automation and reporting

Register for the Webinar here. And if you have any additional questions about Webinar Wednesdays please email webinars (at) mindtouch (dot) com.

Reblog this post [with Zemanta]

Enterprise collaboration is unnecessarily expensive, time consuming and frustrating. Companies and organizations are wasting untold fortunes by applying antiquated computing metaphors to how they work and collaborate. The fact is, information required to achieve goals is disconnected and fragmented across a multiplicity clip_image001of application and data silos. These silos are databases, file servers, Office documents, CRM, ERP, financial software, portals, blogs, wikis, forums and legacy systems such as stale intranets. Additionally data is increasingly walled in a plethora of web services, SaaS applications and subscription based data sources. In today’s workplace nearly every task requires access to these systems and data sources. However, accessing data efficiently and intelligently from these disconnected silos is difficult if not impossible. Enterprises are required to work in an increasingly hyper-networked, real-time world yet for most Enterprises the tools at their disposal are static and disconnected. As a result organizations are perpetuating the disconnectedness of their information of which the unavoidable result is the hemorrhaging of money from inefficiency. This culminates in the hindrance of enterprises to understand and the inability act.

Consider for a moment a typical task required of any knowledge worker. Routinely the following are required: files from the network file server, email threads, wiki pages, CRM reports, SQL queries, Internet research and information from the legacy intranet. It is unlikely a single person can access all the requisite information autonomously. Moreover, multiple departments are likely involved. Once access to the information is achieved, which is always time consuming and sometimes not even possible, then content and disparate data types must be pounded into something consumable by others or, at least, sufficiently threshed for the knowledge worker to analyze and make a decision. I call this actionable information. Lastly, the actionable information is shared and the entire process is repeated with colleagues. The applications and data sources may have been different than today, but this a 30 year old collaboration pattern and it’s incredibly wasteful because it unnecessarily repeats and creates work that could be automated.

    Enterprise Collaboration Quagmire

Most knowledge workers still employ spreadsheets and text documents as the primary medium for making information actionable, sharing and collaborating. However, the types of data we operate on today has expanded dramatically and commonly includes images, web searches, feeds, audio, video, presentations, interactive maps and more to go along with the tables of numbers, formulae, graphs, charts and text. Therefore, achieving actionable information today yields a collection of spreadsheets, text documents, video files, PowerPoint, etc… This collection of files gets sent about, commonly via email, and new versions are created and more are added. It quickly becomes a snarl of snapshots in time. Disconnected, static (essentially dead) documents. New silos, or at best, more data in existing silos. Reuse is not worth the time expenditure, if at all possible, and every new task repeats the same process without leveraging existing assets.

The fact most companies are still subjecting themselves to the tedium of this obsolete pattern after thirty years of software innovation is a clear indication there must be a more efficient, less expensive way to collaborate. A new collaboration pattern is long overdue and after three decades of the old, this new pattern will surely create a revolution in productivity increases.

MindTouch BrainstormIn 2005 MindTouch was founded by a team with robust experience in distributed systems research. It was clear to us the solution to our productivity problem in collaboration lie in realizing today’s enterprises collaborate across a distributed heterogeneous system. We understood the world needed a collaborative and social canvas to be created that could be stretched across the disconnected applications, legacy systems, data sources and tap into the rapidly expanding cloud of web services in order to create an easy to use general purpose application that would revolutionize enterprise scale collaboration in a similar way that VisiCalc (the first spreadsheet application) revolutionized personal collaboration. The solution we developed at MindTouch: Deki (Japanese for smart). MindTouch Deki enables users to connect and remix enterprise systems, social tools and web services.

MindTouch Deki  provides a profoundly different collaboration experience than the thirty year old pattern we’ve suffered from and discussed above. To put it in lay terms, imagine a Microsoft Word like experience that is accessible through your web browser. In a click you can edit pages that can consist, not just of text, but also of video, audio, images, feeds, database queries, interactive maps, spreadsheets, formulae, graphs, charts, etc… Nice, right? It’s web based so everyone can edit it, every edit and file attachment is versioned and everything is indexed by a powerful integrated search engine. And, of course, there is robust enterprise permissioning. Here’s the thing though, the data can exist in other applications and data sources; meaning, the content is dynamic and updated real-time. No more silos. No more painful and expensive processes to access requisite information. No longer must you laboriously hammer data into “actionability” only to yield dead files and a snarl of emails and directories on a shared network drive. Rather, the information and apps you require are accessible in a web interface that makes sharing and collaborating easy, social and some even say fun. Nice? No. This isn’t just nice! This is revolutionary and immediately becomes critical to the operations of users. MindTouch Deki - Revolutionary Collaboration

If your company or organization is still toiling with the obsolete disconnected, static, file based metaphor of computing and collaborating you can be certain you are bleeding money in lost productivity. Wake up now while your team, department and company is being required to do more with less. Now is the time to champion a technology that will dramatically improve operational efficiency.

MindTouch Deki is already creating a revolution in collaboration with many millions of ecstatic users, hundreds of thousands of installations, and a long list of marquee customers, such as: Mozilla, Microsoft, Intel, Intuit, The Washington Post, US Army, EMC, Harvard, Timberland, The United Nations… most of which are reporting double digit percentage increases in productivity and orders of magnitude of return on investment from MindTouch Deki powered collaboration and communities. Now, more than ever, your organization needs you to start the revolution.

Related Posts