The Extend Series: From PDFs to Customer Engagement (Part 1)

September 10th, 2015 | | Best Practices, content strategy, MindTouch

Welcome to Part One of our Four Part “Extend Series,” where we will discuss how to take the information your company produces and transform it into a serious customer engagement strategy. Today we’ll be setting the stage and introducing key ideas, and the later parts of the series will delve into specific ways to extend […]

PDFs Are Killing the Value of Your Product and Help Content

July 28th, 2015 | | content strategy, MindTouch, Thought Leadership

Since PDFs (Portable Document Format) became an open standard in 2008, they’ve been a go-to resource to create simple, web-ready-yet-printable content for every department from Marketing to Product. E-books, Case Studies, Menus, and User Manuals all make their way into our download folders as PDFs. Today we’re going to focus on how putting the product […]