Generation C and the New Rules of Engagement

May 24th, 2013 | | Content in Context, Customer, Customer Experience Strategy

Business owners and customer service strategists often fall back on classification systems to better understand consumer behavior. It makes sense to try to find some commonality within a given market segment, but customers interact with each other so differently these days that the old rules of engagement simply don’t apply. Altimeter Group’s Brian Solis says […]

The 400 Most Influential in #Techcomm and #ContentStrategy

January 6th, 2012 | | Most Influential

The MindTouch Leaders of #techcomm and #contentStrategy list is live! You can learn more about: our process and the top 10 listed by categories of: Most Influential, Most Emergent, Top Listeners, Most Followed, Oldest Accounts, Most Frequent Tweeters, Now, you can view the entire list of the top 400 leaders. This list is also available in a single Twitter […]

2011 Leaders in #Techcomm, Back By Popular Demand

January 3rd, 2012 | | Uncategorized

I think this is the first time I’ve ever written or verbalized “back by popular demand” without even a hint of sarcasm. Yes, we’re bringing back our list of #techcomm influencers because many, many of you have asked us and thousands of you have Googled your way to looking for the updated list. In […]